JUVE & CAMPS
Juvé & Camps, one of Spain’s most renowned sparkling wine houses, embarked on a complete brand refresh to redefine its positioning and visual identity.
I led the creative direction of this transformation, crafting a new identity that celebrates the ambivalence of the Penedès region — blending heritage, wit and contemporary elegance.
The result is a distinctive expression of Spanish craft, rooted in place yet boldly reimagined for today.
ROLES: CREATIVE DIRECTION / BRAND IDENTITY / PACKAGING DESIGN
CREDITS: AGENCE CHIC
Campaign Art direction: Ali Saadi / Photography: Adeline Monnier
Campaign Art Direction: Ali Saadi / Photography: Cédric Simoes