LUIGI BOSCA

Luigi Bosca, one of Argentina’s most emblematic wineries, sought to elevate its presence and expand across key global markets.

I developed a bold activation platform rooted in the brand’s pioneering spirit, leading to a refreshed visual identity and a more expressive, contemporary creative territory.

Seize the Unexpected became the foundation for a renewed brand universe — modern, dynamic, and distinctly differentiated within the wine category.

ROLES: CREATIVE DIRECTION, WEB DESIGN, GRAPHIC DESIGN
CREDITS: AGENCE CHIC